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They will likely find that they think differently then others and come up with ideas that are not at all like others.

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Lower the Opacity of the adjustment layer to about 33%.

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Another "huge" part of being a great designer is understanding color theory, which can be accomplished if you spend a little time at a print shop.

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A trend might be just entering one market, while it’s in full bloom on another market and fading in a third.

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Which is why in 1975, the government tapped Geismar and his colleagues at the design studio Chermayeff and Geismar now Chermayeff and Geismar and Haviv to change that. The result was the 1977 EPA Standards Manual, an 84 page booklet that explained, in precise detail, how the EPA could streamline its graphic identity to save money and present a more cohesive identity to the public. At the time, the book provided a practical, attractive solution to overspending. Forty years later, it represents something more aspirational. “This is just one more example of the care and quality that was put into a federal program that we rarely see today,” says graphic designer Jesse Reed. Reed is the co founder of Standards Manual, the publishing imprint that’s revived the visual guidelines for NASA, MTA, and America’s bicentennial. Now Standards Manual is raising money to give the EPA book a reboot, as a way to showcase how good design can solve real problems a portion of the proceeds will go to Earthjustice. As a piece of graphic design ephemera, the manual is hard to beat. It’s filled with colorful renderings and abstract patterns. It looks more like an art book than a government document. “It’s not just decoration, it’s actually functional,” says Steff Geissbuhler, who worked on the manual back in the ‘70s.

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The sum of experience accumulated in more than one man’s lifetime, and verified by succeeding generations, is not to be safely discarded.

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